Perfecting Your Elevator Pitch: A Personal Touch for Lasting Impressions

By Alarna Chivers on 14 February 2024

Perfecting Your Elevator Pitch: A Personal Touch for Lasting Impressions

​Crafting a personalised elevator pitch isn't just a knack; it's the secret weapon for leaving a lasting mark, be it in a job interview, a networking event, or a meet-up with a potential client. Despite its undeniable importance, many job seekers find themselves grappling with the art of creating that perfect pitch.

The Elevator Pitch Unveiled:

At its core, an elevator pitch is a 20 to 40-second snippet that encapsulates who you are and what you do. It's not a sales pitch; think of it more as your introduction – a chance to make an impact without overwhelming your audience. Whether you're riding the elevator with a potential employer or mingling at a networking event, the elevator pitch is your ticket to making a memorable first impression.

Common Struggles in Crafting an Elevator Pitch:

Despite its apparent simplicity, crafting a personalised elevator pitch can be a daunting task for many job seekers. Here's where the challenges often lie:

  • Striking the Right Balance - finding that sweet spot between being informative and concise can be tricky. You want to convey enough information to pique interest without overwhelming your audience with unnecessary details.

  • Jargon Jitters – limit your use of excessive jargon! The goal is to be understood by a diverse audience, so keep it simple, straightforward, and relatable.

  • Closing Conundrum - Understanding that an elevator pitch is not an opportunity to close a deal can be challenging. It's an icebreaker, a conversation starter. Ending on a high note with a business card or a LinkedIn connection request is more about fostering future dialogue.

Crafting Your Pitch with Precision:

  • Know Your Audience - Tailor your pitch to resonate with the person or group you're addressing.

  • Practice, Practice, Practice - Rehearse your pitch until it feels natural. Practice in front of a mirror, with friends, when you’re out at the pub, or even record yourself to pinpoint areas for improvement.

  • Be Authentic - Your elevator pitch is a glimpse into who you are. Be genuine, let your personality shine through, and connect on a human level.

  • Stay Current - Periodically review and update your pitch to reflect changes in your career, skills, or goals.

Remember, an elevator pitch is not a monologue; it's the beginning of a conversation. With the right blend of personality, clarity, and authenticity, your elevator pitch can be the key to unlocking doors of opportunity.

Here's a template you can use to create your elevator pitch:


Start with a greeting and your name.

Mention your current role or expertise.

Example: "Hi, I'm [Your Name], and I'm a [current role/expertise] with a background in [industry/field]."

Value Proposition:

Highlight the problem or challenge you to solve.

Introduce your unique selling proposition or what sets you apart.

Example: "I specialise in [key skill or service], helping [target audience] overcome [common problem/challenge]. What makes me stand out is [unique selling proposition]."

Achievements or Success Stories:

Share a brief example or achievement that demonstrates your capabilities.

Use quantifiable results if possible.

Example: "For instance, I recently [briefly describe a success or achievement], resulting in [quantifiable result]."

Call to Action/Next Steps:

Conclude with a clear call to action or what you're looking for.

This could be a request for a follow-up meeting, a LinkedIn connection, or any specific opportunity.

Example: "I'm currently [looking for/interested in] [specific opportunity]. I would love the chance to discuss how my skills can benefit [your company/project]."


If you are currently looking for new opportunities, we are happy to help! Contact us today!


Photo by Jason Dent on Unsplash

Defence Sector Blog

Sign up to get your monthly dose of industry updates sent straight to your inbox.

From workforce strategy to sector overviews, we aim to advise and equip industry with the intel that helps individuals and business alike make better, more informed decisions. 


Defence Sector Blog Sign up